Latest News
View all the latest news from Primera
Time to get yourself a bargain!. We have limited stocks of Specialized Rockhopper 2008. These were originally £499.99, they are now reduced by a massive £150 to £349.99. At this price they wont last long so get yours now!
Christmas is fast approaching so now is the time to get those last few presents for family and friends, we have listed some ideas for you to look at, all can be purchased online or collected in store.
We will be updating this regularly with new ideas.
We have a full range of winter products including overshoes, hats, gloves, jackets, body warmers, base layers from all the major brands including Assos, Gore, Endura, 2xu, Pro, Altura, Specialized. Massive clothing department in store.
Now is the time to get your Tacx Turbo Trainer with huge saving available on all models.
Keep your fitness up through the winter from the comfort and warmth of your own house.
Get your Assos winter gear now, full stocks now available in store or online.
Check out the new fantastic Assos LTD colour range, all in stock now at awesome prices!
Cannondale F6 Disc 2008 Offer was £439.99 now only £369.99
We are also offering a free wireless computer and free bottlecage on top of the huge savings.
Get yourself a bargain day and buy online.
USE Exposure lights are winning awards all accros the industry, top quality kit and incredible performance.
We now have limited stocks of the 2009 use exposure lights, get yours today and buy online.
Cervelo have now released their new 2009 models so now is the time to grab yourself a bargain by snapping up the remaining 2008 models, stocks are limited so you need to move fast.
Primera are now one of the UK's largest stockest of Argon 18 frames and Bikes.
Stocks of the new 2009 models are arriving in store very soon.
Primera are now your local Mavic Pro Shop, stocking a wide range of Mavic Road and Mountain Bike Wheels.
All wheels are available to purchase online in either singles or pairs. Also Shimano and Campagnolo options available in most wheels.
The Specialized Pro Road cycling shoe is now on a fantastic special offer.
They Were £139.99, and now only £79.99 Limited Stocks so get yours now to avoid missing out.
All new to Primera is the Lapierre range of road and mountain bikes.
Stocks are arriving any minute. All bikes are available to buy online so preorder yours today.
New to Primera is the Wilier range of road bikes, Wilier specialise in producing high quality road bikes and frames.
Stocks are now in store for you to view.
2009 Marin Bikes now available to purchase online
Cannondale 2009 range of bikes, available now!
Check out the new 2009 range of Specialized bikes.
Buy yours online now.
Cycle To Work Scheme - Save £'sss on all new bikes at Primera
ImpactX™ Photochromic lenses provide unique climatic management technology, getting dark from low to high light transmission within few seconds; ImpactX™ Polarized Photochromic enhance contrast and depth perception while providing unparalleled eye protect
CERVELO frame price match Call 01202 775588 All sizes IN STOCK - We carry over 100 Cervelo frames at any one time - call Steve on 01202 775588 for full details on custom spec - Free pro Bike Fit.
Primera are happy to annouce that we are now stockists of Commencal Bikes.
MARIN main stockist for the South Coast
Full custom builds available - Free pro bike fit with new bikes.
Great new range from Assos - Looks great and fits superbe - Assos are still the world leaders in quality cycling clothing.
Compression clothing helps recovery and improves performance.
ZIPP wheels - still the best in the world.